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The consumption of digital media

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I recently read a post which talked about are artists dying due to the consumption of digital media, this got me thinking. If you have ever seen the film WALL-E the film it is about an adorable trash robot which in habits an earth. One interesting insight in to the future with this film were the scenes from the cruise spaceship. It featured people floating around on chairs with a screen of some sort in their face and they lived their life through this screen oblivious to their surroundings.  

Got me thinking about how much time I spend with a screen in my face, IPAD, IPHONE, laptop etc, and mostly we all work with computers at work but we interface so much now with others via devices its pretty remarkable. I think that we do live in a golden age of technology at the moment and no more so is it demonstrated by me writing this blog and reaching out to you! We live in a world where we can consume several streams of information, from news, Twitter, Facebook, LinkedIn, Candy Crush saga, 4 Pics one word and thats just while we are watching the TV at night time! 

There was recently a programme on the BBC about the golden age of Jet engine technology and how it shaped the world, but our modern jet engine is the internet, it truly is a remarkable time where there are new technology startups and interesting technologies spawned consistently. I would class us all by now as digital natives, we interface with technology on a constant basis and as a trade off to that we learn and develop new skills but also learn that there is choice in what we consume, if something is not good enough we simply seek an alternative. 

 

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How common is the above scene, engrossed in a device communicating to others yet others are stood at the side of you! This constant plug in to the entire world through several different outlets on devices is draining. In my job as in probably most of yours my phone is my life when I am not talking on it I am emailing and at night time we all tend to sit there and use Facebook, Tumblr and Twitter etc communicating even more. We never switch off which I think is why we are slowly heading to consuming information just like the people in WALL-E, we are probably 90% there now anyway! 

For example, next time you go to a concert or even a fireworks show just look at the mass of screens surrounding you, it seems that now the norm is to film and watch through your phone and then replay later, what happened to just living in the moment and enjoying what it is you are experiencing? I have already started to come off Facebook due to its new privacy laws which make your content searchable despite any restrictions you place on there, and started to leave my phone out of reach in the evenings, and you know what it works, life is less stressful and not being plugged in to an online world every waking minute is hugely refreshing! I recommend you give it a go! 

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What is the Social Customer?

I found the below a really insightful presentation on the social customer. The social customer is not social media but rather understanding customers as social beings.

This presentation may help you to understand how younger generations network and interact.

Insightful stuff and a great presentation, the word social media is becoming immensely over used and the true nature of being connected online all the time means that offline interaction is sparse and this is the most important element.


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Removing your head from the sand…..

Take the time to learn from others around you

Take the time to learn from others around you

I often think that the IT world buries itself in its own little world and the analogy goes “If I cannot see them they cannot see me” (Hitchhikers guide to the galaxy quote). But there is so much more to be seen and discovered that relates to IT. We are seeing this more and more now, no longer is IT just responsible for the delivery of email and a service desk which we can moan at when things are not working, but IT is now responsible for innovation within the business and being extremely smart on efficiencies, cost and all the while completing this with the same number of staff and an ever decreasing budget. The “innovation” side comes from the now industry standard words of big data and big data analytics.

Now in my humble view IT departments have not yet fully understood these new aspects they are to bring to the table and this goes back to my analogy of burying our heads in the sand, maybe if we ignore it, it will go away? The harsh reality is it will not, smarter ways of generating revenue for the business and understanding customers through analytics is now becoming mandatory for businesses to compete with each other.

I sound like I am beating up on IT here, but I am guilty of this myself and I think we all are to some degree.

So I hear you ask what is the golden answer? Well I may have just stumbled across a path to that answer, last year I attended something called the “Yorkshire Mafia” in the UK. This was an event driven purely from LinkedIn with no real marketing campaign other than LinkedIn and there were over 2000 attendees.

The real golden nugget here is that it was not all IT companies attending it was businesses of all natures from large corporates to entrepreneurs. But more importantly the key notes were a great way to understand how other businesses are using IT, social media and the likes to the best effect. This involved key notes from Facebook, LinkedIn, Google, Microsoft, and Twitter.

This is a huge networking event which allows businesses from all verticals to meet and see what others are doing. Now isn’t that refreshing?! There is even a Billionaire panel where 6 CEO’s of very successful businesses sit on a panel and can be asked questions by the audience, now personally this was fascinating for me as when do you get this opportunity to ask these people what you want? I may be the exception here but I do not meet the CEO of many companies and this was a unique insight!

So the headline is, if you want to take your head out of the sand and see what other businesses are doing within all industries and how it relates to you, attend this conference I guarantee you will see or hear something you can use or find useful. And the best bit, how much does this cost?! Nothing its free! From a personal note, based on the success of this last year you can see from the sponsors such as Barclays that they have attracted this year that this type of event is growing in size and importance.

Register below and actually go to a conference which is different from your normal industry events, let me know what you think and maybe see you there! Also you will be surprised to see all the IT vendors now rushing to attend these events as they realise the potential of these networking events.

The Yorkshire Mafia